Hawalker, a 51-year-old family business and a pioneer in the flip-flop category, approached us to revamp its brand identity to resonate with the new generation and expand into emerging markets. Facing increasing competition from new entrants, the brand needed a fresh and modern appeal. We executed a comprehensive brand refresh, including a new visual identity, updated packaging, and theatre spots, ensuring a contemporary yet authentic representation of its legacy.
Scope: Branding / Social media / Art direction / Packaging / Theatre Ads
