During the pandemic, Lafz, the world’s first Halal-certified body spray brand, sought to create a heartfelt TVC for Ramadan, celebrating humanity, optimism, and belief. With shooting restrictions in place, we crafted a compelling film using stock visuals, working within a shoestring budget. Despite the challenges, the campaign aired in four countries and resonated deeply with the audience, receiving an overwhelmingly positive response across target markets.
Scope: Editing / Art Direction / Colour Grading / Video Production