Enter Mahindra’s flagship motorcycle – Mojo. An adventure tourer with a bold new face. We were given the task of giving this ride its first-ever showroom. Every element added to the showroom had to be critically filtered, as this set the tone for the rest that would follow. But how do you design a home for a machine whose natural habitat is far away from one?
The mojo didn’t have a true home. But every cafe and pub along the way became one. Driven from this insight, we designed the showroom to provide a near pub-like experience by combining darker colors and dim lights with shiny chrome finishes.
It also served as a simple reminder that what’s in store for prospective Mojo owners could be found in-store.
Scope: Space Design / Type design
