Narayana Health has grown into one of India’s largest hospital networks. When they approached us to create a series of medical awareness films for hospitals and digital platforms, our goal was clear: to make them approachable, not intimidating.
These films address common health issues and aim to provide viewers with a better understanding of diseases, along with simple, actionable ways to combat them. Unlike traditional medical communication, which often relies on 3D graphic depictions of blood and organs, we adopted a stylised, visually appealing approach. By using simple and relatable language, we made the series engaging and easy to follow.
To extend their reach, some of these films were later translated into regional languages. Many videos in the series garnered significant attention, achieving between 1 to 3 million views each.
Scope: Digital films