Neogene Global is a smart power solution provider with expansion plans across the UAE and India. And their effort to leave behind a greener planet began with a complete rebranding project. We reframed its brand purpose and defined the brand values to create a clear design guideline. The logo and colour scheme inspired by the principles of the brand - a sustainable, environment-friendly ecosystem. A brand identity system that is trustworthy and modern is combined with a custom-drawn typeface. We also spearheaded the brand’s Dubai launch campaign, which included producing videos and other content for use in outdoor advertising. A fresh new master brand imagery that themed the city of Dubai will meet its renewable energy goals by 2050. This theme was then seamlessly extended into different markets, everything from brochures to explainer videos.
Scope: Branding / Website / Brand guideline / Digital and brand films
