A brainchild of Enercent Technologies, TruePower seeks to democratise power by making e-mobility a reality for every Indian driver who wants to set things right with the planet. They are building a groundbreaking high-power charging network throughout India. We were asked to develop the name and brand design for this venture.
Scope: Branding / Social media / Outdoor / Website / Brand guideline Copywriter: Manoj Jacob
Our goal was to develop a bold, energetic and innovative brand, both in terms of its visual appearance, and its name. The yellow and black colour palette used because the brand needs to stand out clearly in the cluttered of service stations environment. The powerful and bold brand design is the embodiment of the company’s vision: power to the people. We developed a design guide that summarizes all branding rules and principles, enabling all stakeholders to implement the brand effectively.
