Dr.Meat is a new online fresh meat brand from a company that has 30 years of experience in chicken farming, meat production and distribution. Unlike other competitors, Dr.Meat is not an aggregator; the meat comes from a single source – their farm. A company that deeply cares about the quality of meat gets on your plate and hence puts in effort every step of the way : 'We breed them. We rear them. We feed them. And we deliver them.'
The goal was to create a unique brand in the growing competition online fresh meat business. The assignment was tasked with creating a distinct brand identity, development of a brand design system, e-commerce website and unique packaging. The brand identity is developed based on the insight of 'We are the master of meats'.
Scope: Branding / Social media / Art direction / Packaging / Website / Brand guideline
